Monday, December 31, 2012
The last day of another year... I won't do a review because you have seen too many already from the news media. Once again it was a time when organizations and individuals practiced and breached principles of public relations with consequent results. It has always been that way and always will be. At the heart of PR is ethical conscientiousness, a concern for others that is often forgotten or lost. Some times in the act of caring for one group, another is slighted, and an organization is put into a can't-win situation. The best one can do is to work constantly for the betterment of the public and to demonstrate good intentions. As we know, that may not be enough, but it provides a defense that otherwise would be missing. The marketplace will never get less complicated and with the rise of social media, the power of one has never been stronger. 2013 will be interesting.