Thursday, February 07, 2013
This is a case of cute publicity that positions a brand. Voting on Monopoly tokens is a way for Hasbro to get its legion of Park Place fans involved with the company and closer to the board game. That it went viral and other companies got involved is only a plus. Hasbro reaped enormous publicity from the contest and reminded the public at the same time that Monopoly is a vital game at a time when everything seems to be digitized shoot-em-ups. Well done, Hasbro, and if there is an agency behind it, kudos to it too.