Monday, March 25, 2013
Sometimes advertising creatives lack judgment and need to be reined in. Here is a case that comes under the heading of "What were they thinking?" Almost certainly, the ad agency was using far-out, edgy imagery to make a point viewers would not soon forget. The creatives did not realize they had gone too far. Perhaps they thought the former Italian premier was a distant figure so it would make little difference if he was mocked in India. They ignored the fact that issues like treatment of women is above national discourse. They also paid little attention to how close the internet has made the world. What happens several countries away is still pertinent. Finally, they misjudged their client, Ford Motor, which has apologized for the mistake. From a PR perspective, it was dumb, and it will almost certainly happen again.