Friday, March 08, 2013

Great PR, Great Publicity 

This almost certainly has been around the internet.  I'm late tipping to it.  It's an example of great publicity and PR joined in a single action -- making water from the air on a signboard in a desert.  One wonders who came up with the idea and who made it real.  The design was a challenge enough but it was genius to hide it behind a billboard that trumpets what it is doing and advertises upcoming examinations for entrance into an engineering school.  Add to this that it produced water for poor Peruvians for whom finding potable water is a daily chore.  There is always room in the world for great ideas like this. 


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