Monday, March 11, 2013
How To Wreck A Franchise
Electronic Arts has failed in a huge way with its launch of multiplayer Sim City. By now, everyone has heard of the blackouts the company has suffered because of inadequate server capacity. The mind-boggling mistake is elemental. The first thing any launch manager should do is to plan for extra capacity, to have resources in reserve in case demand is greater than expected. EA apparently didn't do that, and it is a question whether it stress tested the software before inviting millions of players to download it. In one monumental error, the company has cashiered its reputation. The worst part is that the game industry has little forgiveness. Lose a player today, and there is a good chance you won't get him back tomorrow. This error comes under the header, "What were they thinking?" EA now has serious public relations work ahead of it to get the game working and to apologize to Sim City fans. Someone should be looking for work.
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