Thursday, May 02, 2013
The Best Kind Of Publicity
IBM has made world headlines with the best kind of publicity stunt -- demonstrating its amazing prowess at the atomic level. The stop-action animation using carbon monoxide molecules is not a work of art, but the fact that one can manipulate atoms to this degree is stunning. Why is the publicity so good? Because it proves IBM's scientific skills are among the greatest on earth and perhaps are the best. No one else has attempted such a feat nor, as far as I know, pulled it off. Other laboratories may now try to one-up IBM but they won't take away the impact of an atomic boy and his ball.
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