Thursday, May 30, 2013
Tim Cook, the CEO of Apple, is learning a hard lesson of politics. Investors want to know what is next from the company and are not impressed by speeches with vague promises. It is the "what-have-you-done-for-me-lately" critique. To be fair, Apple is a company that has lived by hits, innovative technologies that have taken markets by storm. The company hasn't presented anything groundbreaking since Jobs death, and investors are worried. They've sold the stock and are sitting on the sidelines waiting and watching. If Cook introduces another mind-bending product, they will be back. Otherwise, they will short the company's stock in a bet on its fall. If I were Cook's PR counselor, I might say, "Enough already. Skip presentations and get a product out the door." There is such a thing as over-exposure, and Cook might well be suffering from it. If, on the other hand, he is dancing because products are not ready and won't be for some time to come, Apple is in trouble, and Cook knows it. The next few months should reveal the facts.