Thursday, June 06, 2013
It takes little imagination to see Google Glass as a future PR tool. The camera alone will prove useful at events where practitioners serve photos in real-time to watching publics. Wearing Google Glass, a practitioner can move about crowds and pick out people and actions to image without the burden of a camera or a cell phone doubling as a text messager-camera. The ability to tap the side of the Glass and capture a shot then instantly tap a note on a mobile will reduce the burden on an event reporter. I would be surprised if Google Glass isn't being used in this way already. It's you-are-there quality is what makes the spectacles valuable. As I see events, so do you, even if you are thousands of miles away. There is growing skepticism that Google Glass will become a breakthrough product, and that may be the case, but the potential of the technology is exciting.