Friday, June 14, 2013
The Future Of PR - Diversity
For the first time in a century or more, more white Americans have died than have been born, and in the next 30 years, people of European origin will become a minority in the US. That is something to celebrate and to prepare for. It should make no difference to an American what the ethnic origin of anyone is. In public relations, we don't distinguish individuals that way but only by interests. If an interest group happens to set itself apart by its cultural or ethnic background, we take that into account. Otherwise, we focus on what their wants, needs and opinions are. It is good that the US is changing again in its make-up. Each group that has come to this country has brought gifts of intellectual and cultural insight. This country has a history of rejecting those for decades before absorbing them into its fabric. That might happen again, but if we have learned anything from a focus on diversity, we should have grasped that differences of perspective are opportunities rather than threats. Thirty years from now will the majority of PR practitioners be Hispanic and Asian?
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