Wednesday, August 07, 2013

Smart PR 

Whether Jeff Bezos wrote this letter or had someone write it for him, it is smart PR.  He starts with the concern of Post employees and recognizes their apprehension.  He then moves to the values of the Washington Post, which he says will not change.   Then he tells them that he won't be leading the newspaper because he will stay in Seattle and the current management team will stay on.  Next he addresses the issue of change and says there will be some shifts because "The Internet is transforming almost every element of the news business: ..."   Finally he gives a paean of support to journalism and its importance then closes with an encomium to Donald Graham who is selling out on behalf of the family.  The balance, the insight, the addressing of concerns is near perfect.  One wishes that every businessperson could write like that,


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