Thursday, August 08, 2013


This and this are examples of speculation over why Jeff Bezos bought the Washington Post.  Such idle thinking in print is not something PR practitioners should do.  It is the province of reporters who don't have to defend their assumptions like we do in PR.  That reporters do it at all is a part of a fundamental need to know why something has happened.  People want to know the reasons and journalists are happy to oblige.  That neither of the reporters has an insight into Bezos' mind is not a barrier for their authoritative pronouncements.  It would be fruitful if after a year, reporters would have to update speculative stories with what is really happening.  They might be humbled enough to stop. But, don't count on it.  


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