Thursday, December 12, 2013
As a restaurant owner, what would you say to someone who offers to blog about you if you feed her family for free? That's not much of deal but a blogger is trying it in Philadelphia. She is claiming that the PR value of what she will write will offset the cost of feeding five family members. PR has always been difficult to measure, and this offer is no different. Is that with wine or not? Does it include the priciest items on the menu? How about appetizers? One can envision of contract for services that stipulates foodstuffs offset by number of words in praise of the establishment. People like this give PR a worse name than it already had. One hopes that Philadelphia restaurateurs are smarter than the woman who is publicizing the offer.