Wednesday, January 15, 2014
What better PR can a school ask for than to be cited for helping the community through its learning? This is what is happening for Stanford University at its "D" school where students tackle real world problems and invent affordable ways to solve them. Two students developed this brace for club foot babies. It is cheaper, better and faster than previous braces used to correct the condition, and there is a need for it in Third World countries. The resulting stories about the success of the brace highlight the school's message and the students who developed it. That in turn has increased applications to the department and Stanford. It is a win-win for everyone and it demonstrates what public relations should be.