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Friday, January 31, 2014

Great PR 

Johnson & Johnson has committed to releasing once secret clinical trial data to the public.  This is a significant step toward open research and enhancement of health. J&J will make the data available through The Yale School of Medicine’s Open Data Access Project (YODA).This will help bring a third-party objectiveness to the handling of requests from physicians and other researchers.  There are challenges to work out, including sufficient anonymization of data, but the big step has been made.  Time and again, we have written in this blog that PR is not what you say but what you do.  J&J has shown once again its commitments to patients and healthcare.  

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