Thursday, January 23, 2014
How do you guarantee publicity for a client? Offer a billion dollar prize. That is what Quicken Loans is doing with the backing of Warren Buffett. Of course, the chance that anyone will win it is vanishingly small. One would stand a better chance of getting hit by lightning many times over at the same time in the same spot . That doesn't make a difference to the news media, however. It's a billion dollars. The price of guaranteed publicity seems to have gone up as a result. Who would be interested in a mere $10 million or $100 million now that one can win a prize with a "b"?