Tuesday, January 28, 2014
Multiple Threats
Companies can face multiple threats at the same time, any one of which can put them out of business. If they are to survive, they have to deal with them promptly, but it is not always possible to do so. Consider the start-up Uber, which makes an application for calling a taxi from your mobile phone. Its drivers are unhappy. Its passengers are complaining. There is a lawsuit against the company for wrongful death because one of its drivers plowed into a family and killed a six-year-old girl. The CEO is combative, but one wonders if that is enough to overcome the challenges the company faces. Or, is the act of being in-your-face accelerating the business to destruction? The CEO needs time but he doesn't have much of it to turn the business around. It is a painful position to be in.
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