Monday, January 06, 2014
The annual Consumer Electronics Show is underway and already reporters are writing about sensory overload. Major companies have abandoned the show because it is too much for too long, but hundreds of exhibitors continue to show up and present wares, which might or might not see production depending on the buzz they generate. One wonders from PR and marketing points of view whether size makes sense. Companies go because other companies are there and yes, because thousands of buyers are there looking for the next hit. In reality, however, the successful products of any year are often buried in the mass of offerings that go nowhere. There doesn't seem to be an alternative for CES on the horizon, but one wonders how it survives in its present state.