Tuesday, January 21, 2014

PR And Terrorism 

It is hard to make a good impression when your event is threatened by terror.  This, however, is the case facing Russia at the Sochi Olympic site.   Security has been a concern for some time, and Russia has isolated the venues to prevent bombings, shootings or other acts of violence.  But, the need to do that has only heightened concern, not alleviated it.  Americans, particularly are worried about the safety of their athletes and visitors.  There is no way for the Russians to assure the world that fears are unfounded.  The only proof will be an Olympics without incident other than thrilling victories and disappointing defeats.  The PR of the games will be in retrospect and not during the event itself.


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