Tuesday, February 11, 2014

When Publicity Is Too Much 

The creator of a popular game, "Flappy Bird", has called it quits and taken down the game from distribution.  It seems he is upset by the amount of publicity for the game and for himself.  He just wants to get back to creating new challenges and being his own man.  His decision flies in the face of all that publicity stands for and is a "Man bites dog" story.  But, kudos to him for flying in the face of conventional wisdom and doing his own thing.  There are hundreds of game coders who wish they were in the same position, but their creations have never become popular.  It is always interesting to see someone walk away from fame, but the result of his withdrawal is that he has generated more publicity for himself.  The story became national news.  It seems one can't avoid publicity even when one tries to.


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