Monday, April 28, 2014

Poor PR 

One would think that given public awareness of hacking and incidents that plagued retailers earlier this year, companies would be ready to react.  Apparently not.  It seems that only a few companies were ready to communicate with customers when the Heartbleed virus appeared suddenly and forcefully.  It is embarrassing and an example of poor PR.  It is long past time for organizations to have a crisis communications plan in place for computer bugs.  Maybe this time they will learn, but don't bet on it.  There still seems to a belief that it "can't happen to me"  until it does.  Then, the company closes the barn door at a cost to its bottom line and reputation.  There is a refrain from a folk song of decades ago, Oh when will they ever learn.  

My thanks to Peter Shinbach for spotting this.  


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