Monday, April 21, 2014
This story is shocking because Porsche, the luxury sports car maker, has been so good in customer service and public relations. Porsche is a master of building and fitting its vehicles to the aspirations of a select group of owner-drivers. The rest of the world gapes in awe at the machines built for comfort and speed. Now, with one million views of a series of videos castigating the company, Porsche has a PR headache. How could the company have slipped so badly? It might be that Porsche has yet to understand the power of social media and its effect upon brands. If so, the company has a case study for what not to do -- its own. One would like to believe that Porsche has learned from this affair, and it won't happen again. Time will tell.