Thursday, May 15, 2014

Classic PR 

Google held a press day to demonstrate its self-driving cars.  The day was a PR success in terms of media generated.  One reporter after another described the sensation of sitting in the back seat and watching the steering wheel turn by itself.  Google wanted them to say, and they did, that the experience was find of boring.  The cars went through their paces on city streets, stopped at stoplights and signs, paused at railroad tracks and avoided bicyclists and pedestrians much as a human driver would do.  Reports that the experience was not exciting is a triumph for Google, which aims to commercialize the technology.  Once again, Google has pushed technology limits successfully and enhanced the image of the company.  Detroit, are you listening?


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