Tuesday, May 13, 2014
How do you convince the public of a slow motion disaster? By this, I mean global warming, which is raising sea levels by a millimeter a year. An Antarctic ice sheet is giving way, but the average citizen's response is, "So what? My house is safe for decades to come." There is a PR campaign around atmospheric warming, but it doesn't seem to have had much impact yet -- maybe because it consists of many little efforts rather than an integrated series of communications. Global warming has to be brought down to the pocketbook of each and every person on the planet. That is nearly impossible to do, especially for those billions who do not live by the sea and have no fear of flooding, violent weather or drought. Scientists have sounded the warning trumpet again, but few are hearing it.