Wednesday, May 07, 2014
Wearable computing is nearly here. Is PR ready for it? How will we change strategy and communications to account for Google Glass and body sensors? Individualized communication will come to the fore as it has already done with social media. However, wearable computing is a step beyond. It is instantaneous and in many cases will not require input from the wearer. Of course, a concern that has arisen already is loss of privacy. That will happen to anyone who decides to wear a computer in some capacity. But, implicitly, the wearer is giving electronics the right to record, to transmit and communicate. It is not too early to consider how PR should use the computerized body to send messages and build support.