Monday, July 14, 2014

Long-term PR Headache 

The sunken cruise ship, the Costa Concordia, is back in the news, having been lifted from the rocks that ripped its hull apart.  Carnival Cruise lines, the owner of the ship must be breathing better, but the long-term PR headache has time to go before it is relieved.  The next task is towing the crippled ship to the port of Genoa where it will be scrapped.  The sorry episode is testimony to the power of one employee on the future of a company -- in this case, an errant captain.   Carnival will remember the captain, ship and sinking long after it falls from the headlines.  How do you screen captains to make sure that they will always follow orders?  That is the challenge for Carnival.  It might never happen again in the history of the company, but it happened once.  It is costing nearly a billion dollars to get the wreck off the rocks and to the scrap yard.  If nothing else, that will be a reminder.


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