Thursday, August 21, 2014
How do you communicate on behalf of a company that has reached the end of the road? The marketplace has turned against it and efforts to find new products to merchandise have failed. Its stock is pennies per share. This is the unlucky position that Radio Shack finds itself in. Consider what the company can say about itself publicly. "We haven't gone bankrupt yet. We're attempting yet another turnaround." Hardly positive news to the public and to shareholders. The communications practitioners at Radio Shack have little material to work with and less as the days go by. Radio Shack needs a savior and the rescuer needs time -- just what the chain doesn't have.