Thursday, August 07, 2014

Good PR 

The hysteria about Ebola patients coming to America for treatment presents an opportunity for public relations.  That is what the chief nurse at Emory University is doing with this article.  She not only counters the concern about the virus getting loose but she skillfully positions Emory on the leading edge of medical centers for such a rare and life-threatening disease.  I would be surprised if she didn't have help with writing this essay, but even so, her position is strong and her reasons stronger.  Of course, this won't salve unreasoning fear, but it will alleviate some of the concern that most citizens have.  Perhaps the strongest reasons are the humanitarian ones.  We need to treat these people who were caring for Ebola victims in Africa.  It isn't right ethically to abandon them in their hour of need.  And, in stabilizing them, the medical profession is learning what works and what doesn't.  There is always a doomsday scenario but this essay is pointing out that in this case, it is unlikely.


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