Thursday, September 04, 2014
This publicity stunt is insensitive and dumb, especially on the heels of another journalist beheading in the Middle East. It comes under the category of "What were they thinking?" Celebrating Headless Day on Sept. 2? Puh-leeze. No wonder journalists took offense. It is a case of creativity run amok. One can imagine the brainstorming and the "neat" ideas surrounding the Headless Horseman. No one bothered to ask whether the ideas fit into the larger consciousness of the public where news of journalist decapitations are fresh and raw. So they ran with the campaign and to their horror realized they had erred. Time for an apology. That won't help the reputations of the publicists behind the dumb promotion nor will it help the show. At the least, the stunt backfired. It is hard to tell what could be worse.