Wednesday, October 15, 2014
There appears to be no limit to the attack ads politicians aim at one another. Consider this one. A disabled candidate confined to a wheel chair is no safer than anyone else in eyes of the opponent. But, the public is another matter. If voters conclude a politician has gone too far, they will vote against rather than for the attacker. From a PR perspective, attack ads are tricky and not that helpful. One wants to build a relationship with a candidate and not be regaled with the failings of the other side. Citizens want to know what a candidate stands for rather than not-the-opponent. People want to like a politician rather than tolerate his or her bomb throwing. But politicos continue to use attack ads because they believe they work, and maybe they do to a degree. But, don't be surprised if the public stops listening out of disgust.