Thursday, October 09, 2014
PR Versus Panic
One of the essential roles of PR is to maintain communications and transparency during panic situations. For example, this one. Because Ebola systems are close to the flu in initial stages, people are frightened and are burdening a medical system that needs to be free to deal with real cases. Without constant communication from hospitals, the Center for Disease Control and governments, fear would increase exponentially. A public driven by fear is capable of many regrettable acts and usually engages in some of them from shunning to forced quarantine of people with no symptoms of the disease. PR doesn't prevent ugly behavior but it provides the information needed to ameliorate it. to inject reason and evidence into stressful situations and hopefully, self control.
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