Friday, November 28, 2014
Black Friday, now Black Thursday Night, is a mystery. The strangeness is not that merchants want to lure people to their stores right away during the year's heaviest shopping season. It is that people will turn out with passion and intensity bordering on violence to grab bargains as long as they last. Is it worth it? To me, it isn't and never has been. But, to a large segment of the public, there is a sense of a game about it. Waiting in line, charging the doors, racing down aisles and stuffing shopping carts full of items. Black Friday is a form of public relations in that retailers are giving special preference to those who elect to show up. Some day, a bargain might tempt me into a line, but after decades of not happening, it is likely that nothing will.