Thursday, December 18, 2014

Long-Term Crisis 

One of the hardest crises to handle is the long-term disaster -- the slowly evolving event that is hard to motivate companies and the public to address.  For example, this one.  Antimicrobial resistance already is a serious problem in the nation's hospitals and it will continue to worsen in the decades to come.  Tens of thousands have died and millions more will follow.  One would think governments and drug companies would be fully committed to battle resistant microbes with new treatments, but apparently not.  How does one mobilize public attention before it is too late?  That is the challenge that doctors, bureaucrats and communicators have, and like anti-smoking efforts, it may take decades to convince everyone the danger is real and growing daily.  Meanwhile, try to stay out of a hospital.   


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