Friday, December 05, 2014

Weakening The Brand 

When does sloppy editing weaken a brand?  When you get mistakes like this and this.  News organizations build their credibility and public relations on accuracy.  They do make errors, but they should be assiduous in correcting them promptly.  The question is how many goofs over the millions of words they deliver yearly.  There is a feeling that errors have risen as news organizations cut back on editing in their efforts to stay solvent.  It seems that way,and if true, news organizations ought to worry.  They will lose even more of their shrinking audiences at a time when they can ill afford it.  The challenge is daunting.  How can one reduce costs while maintaining an historical standard of accurate reporting?  No one appears to have figured that out yet.


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