Friday, January 16, 2015
Drones are coming to the news gathering business, and to the crisis communicator it means a loss of control. There will be no keeping back the news media from the scene of an accident while first responders handle the dead and dying. Overhead cameras will record every grisly detail. For PR practitioners, there will be less control at events with cameras hovering overhead. Drones might prove to be a nuisance, or ultimately, they could be woven into an evolving tragedy or event. Chances are it will be the latter because once the news media start using them, they won't stop. Drones are much cheaper than helicopters and can get closer to events on the ground. It might seem premature to say what a PR practitioner should do, if anything, about drones, but it isn't too early to ask.