Thursday, January 08, 2015


How do you protect your product when competitors give away competing offers free?  This is the latest challenge for the database industry, but it isn't new to software. Operating systems, such as Linux, open source office software, applications of all kinds are offered for nothing.  It is a marketing and communications conundrum that software developers fight through feature-rich offerings, but many businesses don't need all of the functionality. Simple is enough and they can develop the tweaks they need.  So there is erosion that software developers are helpless  to stop.  One needn't worry about companies like Oracle today, but five years from now might be a different story if free software catches on among more businesses.  Oracle should be concerned.  I would like to know their marketing/PR plans for handling the issue.


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