Wednesday, February 25, 2015
What kind of communications program do you need to keep from fading away when everything is against you? This is the difficult position that the governor of New Jersey is in. Chris Christie wants to run for President, is running for President, but he has an enormous budget deficit to close at the state level, and voters are restive. His poll numbers are negative, and he has a reputation for being a bully. He has spent much time out of the state giving speeches in early primary venues like Iowa, but his problems in New Jersey keep following him. He has promised to close the budget gap without raising taxes, but a judge already has shot him down in his efforts to produce pension reform. If he is serious about his desire to be President, he has to make major changes in a hurry and somehow pull off a miracle that he can talk about nationally. That is a tall order and it is even more difficult by happening next to the nation's largest media market -- New York -- where the news media report every peccadillo. Were I the governor, I would concentrate on the task at hand and worry about a Presidential campaign another year. But, I'm not the governor nor do I have his ego.