Monday, February 02, 2015
Timing is essential to winning. Just ask the Seattle Seahawks who threw an interception in the last minute of the Super Bowl. Hilary Clinton is now in a debate over timing. The presumed front-runner for the Democratic nomination for president, she has continued to delay the launch of her campaign. If she starts too early, she risks being the focus of Republican attacks. If she starts too late, she leaves the door open for a challenger. Her staff is arguing and the Democratic party is kibitzing. Hilary herself must be receiving plenty of on-the-record and off-the-record advice from friends and party members. There is no good way to know when is best to start. It is a judgment call as many communications campaigns are. One can fault or praise the candidate only in hindsight. Timing is an example of why PR and communications are as much art as craft.