Friday, March 20, 2015

Essential PR 

Range anxiety is a primary barrier to purchasing an electric auto.  Anything that can ease the mind of a buyer is a help. That is why this is essential PR.  Tesla is sending a software upgrade to every one of its autos on the road to alleviate concerns about the car running out of juice.  It doesn't increase the range of the cars but it offers a detailed look at the car's energy levels and drain on the battery, whether that is in the mountains or on a freeway doing 80 mph.  This allows one to plan ahead for recharging the car without the unexpected occurring and the car slowing to a dead stop.  It is smart PR from an innovative company. Now, if Tesla would only be profitable.


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