Tuesday, March 17, 2015
A new study is out discussing Millennials and news consumption. It turns out for pop culture and other less urgent forms of media reporting that Facebook is the more important source for them. Not that they are seeking it there. They read what Facebook has to offer. And what about other media sources? They find news on Instagram,YouTube, Pinterest, Twitter and other social media sites. What does this say to the PR practitioner? We already knew traditional media forms were in peril. The study verifies it and is a valuable pointer for where to concentrate publicity activity. Perhaps more importantly the survey reveals that Millennials don't want to pay for news. They see it as their right to know what is going on. This might prove to be a long-term challenge for traditional news media. How do you get someone who is used to free to pay for a product?