Tuesday, March 31, 2015
Here is an example of a memo to PR practitioners that shouldn't be needed. By now, one would expect that a PR person understands the differences in a free press. That the editor felt compelled to write an advisory is another indicator that there are still practitioners who don't get the rules of working with reporters and editors. Why? It is probably because so many of them were never working reporters themselves. They don't know because they were never there themselves. The larger that PR grows as an industry, the fewer former news reporters and editors there will be to work in PR departments and agencies. That is a shame because media relations are still an essential part of the PR business.