Monday, March 16, 2015

Smart PR 

Kraft foods is the first to earn a nutrition seal of approval from the Academy of Nutrition and Dietetics.  Its Kraft singles, individually wrapped squares of processed cheese can now sport the "Kids Eat Right" logo from the Academy.  It is important for the company to have that kind of recognition because Kraft has been a target for overly processed foods that contain too much of the wrong kinds of ingredients.  The company now can claim legitimately that it is producing a consumer packaged product that is healthy for children.  The PR value of that recognition is priceless precisely because it can't be purchased.  The product itself has to have the nutrition characteristics meeting Academy standards.  Now, Kraft has ammunition to deploy against those who would censor its foods.  No wonder the company is working in collaboration with the Academy.  


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