Wednesday, April 15, 2015
A dry lake bed, 11 cars and as many drivers produced a good publicity stunt -- a message to an astronaut in space. This is the kind of creative idea that PR has long been known for, although it is not clear that PR had anything to do with coordinating and making of the message. The stunt was designed and filmed to go viral, and it has. Hyundai also has submitted its message to the Guinness Book of Records as the largest message ever made using car tire tracks. It's a feel-good stunt that works because it is the daughter of an astronaut signalling him in space. Hyundai has done well by doing good. Kudos to the company.