Monday, April 20, 2015
Google's social media platform, Google+, has been a failure. Some are declaring it dead. The question that has not been answered is why a company that is so successful in search is unable to launch a popular social media site? There have been plenty of reasons given for it, but it is likely that it is a case of too little too late. Facebook got there first and won the market share. Google had missteps along the way from which it has never recovered. Given that, what kind of PR campaign would Google need to be competitive again? Or, as with many technology products, is it too late and the company should just shut down the whole operation? It must be painful for the firm to see its hard work go for naught, but it is the Darwinian nature of high tech for this to happen. Google might have to content itself with being the largest search company.