Wednesday, April 29, 2015
The Roman Catholic pope is holding a climate change meeting to call attention to the issue. The PR value from the event will be international since for many, the pope's actions carry moral weight. Adding to this meeting, he will issue a formal encyclical discussing stewardship of the earth, and he is making sure that the contents of the document are discussed down to the local level and from pulpits in churches. This will carry the weight of authority for Catholics, some of whom do not believe in or are conflicted by climate change. The communications tactics are basic but effective. Hundreds of millions, perhaps billions, will hear his message then it is up to them to accept or reject it. But, the pope will have done his duty by getting his views before them.