Thursday, April 23, 2015

Reputation And A Merger 

The Comcast Time Warner Cable merger has been hung up for over a year.  Now, Comcast's reputation for compliance with FCC requests is at issue and is being used as a reason why the merger shouldn't go forward.  For leaders who don't think reputation matters, it is a lesson.  Comcast is determined to see the merger through or it would have given up by now.  The government is pecking it until the company sees the light.  Had Comcast's reputation been sterling, consummation of the combination might not have been blocked for so long and might be done by now.  As it is, the company is looking at months more of government examination of the deal and millions more in lawyers and lobbying.  Reputation counts in cash and time.  It is not some ethereal ideal.


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