Monday, April 27, 2015
The Perfect E-mail
There is a site that purports to guide one in writing the perfect e-mail. It assembles data from the internet and builds a profile of the person to whom you want to communicate with instructions for how to do it. Has it come to this? Having taught e-mail writing to business school students, there is a need to change habits. Many have difficulty getting to the point or lose the point completely. That said, PR practitioners are often no better. The essence of e-mail is the short message that states what one wants to say in as few words as possible. There are exceptions -- i.e. pitch letters to reporters, although these are questionable. There are reports but the key message should be in the first line. E-mail was never meant to be a lengthy communication. It got that way because people have trouble getting to the point. If the site helps one condense messages, more power to it.
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