Friday, May 01, 2015
Watch this video and think of the publicity value of having a hololens and augmented reality in publicity events. For example, in a new car introduction, one can isolate sections of the vehicle, such as the drivetrain and project them before an audience in a way that they can walk around and examine the image. In a drug announcement, one can show each section of the body that the pharmaceutical affects. An electronics presentation can show the innards of the device and its packaging. The hololens is still in Microsoft's laboratory, but the demonstration shows that it is approaching practical use. If and when it is released, publicists and marketers will have a powerful new tool for communications.