Thursday, May 14, 2015
What's In A Name?
It seems the cable television/internet industry is trying to shed its name -- as if that will make up for decades of poor service. The industry's main conference, previously called "The Cable Show" is now "The Internet and Television Expo. It is as if the cable industry suddenly got rid of its coaxial wires strung past millions of homes in the US. A name change might work within the industry -- although that is debatable -- but it is unlikely to gain much credence with users. The first step in a new moniker should be a service change -- i.e., better response overall to cable customers. Were that to happen, a name change might be easier and might actually work. PR isn't in a name. It is in action. The cable industry still has a long way to go to improve customer service.
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