Wednesday, June 10, 2015

Big Number 

Facebook is celebrating the one-billionth download of its messenger app.  It is not the only company to have reached that number but it is extraordinary nevertheless.  It is hard to conceptualize big numbers and a billion is beyond the imagination of most people.  That is the population of the US nearly three times over -- every man, woman and child.  It is a greater number than the population of Europe.  From a PR perspective, it is a wonderful accomplishment and one that the company should boast about.  From a business view, advertisers have a vast audience to reach.  A billion of anything is huge.


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