Wednesday, June 10, 2015
Facebook is celebrating the one-billionth download of its messenger app. It is not the only company to have reached that number but it is extraordinary nevertheless. It is hard to conceptualize big numbers and a billion is beyond the imagination of most people. That is the population of the US nearly three times over -- every man, woman and child. It is a greater number than the population of Europe. From a PR perspective, it is a wonderful accomplishment and one that the company should boast about. From a business view, advertisers have a vast audience to reach. A billion of anything is huge.