Wednesday, June 24, 2015
Smart PR
Wal-Mart has accomplished some smart PR in its decision to stop selling products with the Confederate flag. It read the national mood correctly and acted swiftly before anyone else could make the same announcement -- notably, Sears. No doubt that some of Wal-Mart's customers will be unhappy, but more will support the move. It is also likely that products with the Confederate flag did not make up many of the SKUs of an average store, so it isn't hurting the company's bottom line. This is one more example of what good PR should be -- actions not words.
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